Known for its search engine and moonshot thinking, Google is also a major player in the highly competitive enterprise software world. From management to strategy, M Booth fuels G Suite’s social channels with always-on content, campaign ideation and execution, event support, social listening, community management, and measurement and analytics. The assignment requires an intimate knowledge of both information technology buyers and end users at companies of all sizes.
With B2B audiences this diverse, the social voice has to be both inclusive and specific, a challenge we relish. We’ve helped G Suite launch two new social channels and counseling on how to create a larger social footprint in the places that matter most.
In the 4+ years of service, we’ve helped to grow the total social following by 556%, now amassing more than 6 million across Twitter, Facebook, LinkedIn and Google+.