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Check out the latest musings from M Booth.

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Straight Talk, Part Two: It’s Not Your Crisis Plan, It’s Your Capability

In a previous post we highlighted the elements of an underperforming crisis plan, to encourage companies to self-evaluate and improve those important tools. But just like a Beethoven composition requires a well-trained orchestra to perform a symphony, a good crisis plan deserves an aligned and rehearsed team to capably protect the brand and corporate reputation. 

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Supporting Black-Owned Businesses Today & Every Day

In honor of Juneteenth, our #BlackFolx affinity group (in partnership with our Juneteenth DE&I Subcommittee) has pulled together some recommendations for Black-owned businesses and brands that you can support now and throughout the year.

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Be inspired

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Work From Everywhere–And I Mean, Everywhere

Distance doesn’t define us. That’s why we’ve been a hybrid creative agency since long before the pandemic. One boother who exemplifies the spirit of remote work is our VP/GM Brandi Holmes. And when we say remote, we really mean it. Brandi and her boyfriend live and work out of their RV while traveling all over the United States. They’ve worked from 44 states and 49 national parks so far. 

article

Straight Talk, Part Two: It’s Not Your Crisis Plan, It’s Your Capability

In a previous post we highlighted the elements of an underperforming crisis plan, to encourage companies to self-evaluate and improve those important tools. But just like a Beethoven composition requires a well-trained orchestra to perform a symphony, a good crisis plan deserves an aligned and rehearsed team to capably protect the brand and corporate reputation. 

article

Supporting Black-Owned Businesses Today & Every Day

In honor of Juneteenth, our #BlackFolx affinity group (in partnership with our Juneteenth DE&I Subcommittee) has pulled together some recommendations for Black-owned businesses and brands that you can support now and throughout the year.

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Queer Stories in Media and Entertainment

This year’s NYC Pride theme is “unapologetically us,” and to us, that speaks to queer representation in media and entertainment. Over the last few years, we’ve been pleased to see the portrayal of LGBTQ+ characters evolve as we see increasingly more realistic versions of ourselves reflected back at us. From movies to television shows to books, it’s been refreshing to see queer characters and stories represented as the complex, multilayered humans that we are.

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Boothers Busting the Model Minority Myth

The continent of Asia is vast, made up of 48 countries – each with different cultural customs, landscapes, languages, religions, cuisines and more. In spite of this diversity, Asian communities continue to be stereotyped and classified as monolithic. One way that society places Asian American and Pacific Islander (AAPI) communities in a box is the Model Minority Myth.

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Breaking Barriers and Supporting AAPI in Communications

On May 5-6, 2022, Asians in Advertising will be hosting our inaugural virtual two-day summit, “Breaking Barriers,” where we will have more than 40 inspiring speakers, including keynote speakers Cindy Gallop and the co-founders of Stop AAPI Hate Cynthia Choi and Manjusha P. Kulkarni.

Around the world

M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.

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