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Companies that foster their employees’ passions create a winning formula
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Companies that foster their employees’ passions create a winning formula

We believe that people who lead the most inspired lives do the most inspired work. So we invest in helping our folks pursue new experiences and adventures that open up their minds and hearts.

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Choose the right people, not just the right numbers

Find the sweet spot of real life credibility and online followership to uncover influencers with impact.

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Be inspired

A CONVERSATION WITH ED EATON ON EMERGENCY/RISK MANAGEMENT
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A CONVERSATION WITH ED EATON ON EMERGENCY/RISK MANAGEMENT

J.D. interviews Ed Eaton, a Senior Consultant at CMCG. Ed built his career on deploying best practices in crisis management and helping organizations recover from flashpoints. The conversation highlights several disconnects between our disciplines and recommendations to prompt greater alignment for the future.

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Gram “Fame” Isn’t Your Gramma’s “Fame”

Will influencers continue to be, well, influential?

SAG-AFTRA payment process
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Influencers & SAG-AFTRA

Having a firm grasp on the SAG-AFTRA payment process ensures you’re getting the best value from your talent—and ultimately, the best campaign possible.

M Booth - Tapping-the-Expert-Behind-the-Influencer
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Talent Begets Talent: Tapping the Expert Behind the Influencer

It takes a village to raise an influencer to stardom. Learn how to find the next big thing by looking at the current big thing’s entourage.

m Booth - 5 things to know about the plant-based sector.
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5 things to know about the plant-based sector.

It’s a good time to be a cow.

5 GUIDING PRINCIPLES FOR DOING BRANDED CONTENT RIGHT
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5 Guiding Principles for Doing Branded Content Right

How to walk the line between maintaining your audience’s trust while also satisfying your clients’ needs.

Around the world

M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.

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