In the digital world it’s never been easier to find, follow, or engage your tribe through social networks, off-line circles and integrated groups of like-minded folk. For today’s consumers, tribes are a badge of identity, a signifier of community and way to help us feel united in an accelerating world of fractured media, competing interests, and intense change. Download the 2016 M Booth white paper on mictro-tribes to learn more about why they will lead us into the era of post-demographic and post psychographic consumer marketing.
of consumers are interested in hearing or seeing information about breast cancer
of consumers say they learn something new and important about breast cancer each October
consumers say they are completely satisfied with the progress that has been made on behalf of the cause