Introducing Be IRL, M Booth’s new mindset around a new way of working. This new model will require us to flex new muscles and build skills to help us thrive individually and collectively, wherever we are. IRL stands for Inspired Relevant Leaders and that is what we can all embrace. Inspiration, relevance and leadership are about how you do it, not where you do it from.
How we do anything is how we do everything and the “how” has always been our special sauce. That is why we are codifying our organizational approach with new norms that will define how we work together. Now, more than ever, our interactions and our relationships are mission-critical to our community and our success. It is this culture that enables all of us to do great things and grow together. M Booth is a different kind of agency where inspired people do inspired work. A world where we invite all voices in and bring empathy to our business, where agility is our friend, boundaries are honored and where we win together.
The New Norms: