Yeah, We're Off-Beat...
We're like the zany best friend in a romantic comedy: refreshingly delightful, totally charming and always around to give spot-on advice. We see being different as a good thing. In fact, we work really hard at making sure we're not your run-of-the-mill public relations agency.
Creativity isn't something that just happens.
We've focused on our entire organization - from our physical environment to the way we brainstorm to the types of people we invite to join our team - to ensure that everything is always working towards the common goal of increasing our brain activity and delivering the absolute best work.
Ok, but what does that really mean? Click to find out about some of our initiatives:
What's spurring our creativity today:
word. daily. (february 22, 2012)
Lucky Lotto: To create buzz around Kombispel (that’s the Sweden scratching lottery, for those of you who are not proficient in North Germanic languages),...
Have you seen something amazing that we need to know about?
What is the difference between creativity and creative science? Insight.
Insight Begins With Research
Research drives the collective creativity of the agency and helps provide the strategic direction for sound thinking and program recommendations.
Through Redshift,
M Booth's research arm, we offer clients access to world-class research capabilities including qualitative audits, attitudinal surveys and focus groups, and influencer identification, coupled with strong analysis and measurement.
Insight informs engagement
Using a variety of research tools, we are able to test and meticulously hone messaging, explore and understand consumer attitudes and behavior, identify decision tipping points and track program success.
Our FirstWord Digital (FWD) team is at the forefront of social media.
From developing a conversation strategy to creating the content and digital assets to encourage that conversation, FWD creates measurable programs that engage.
Our media team crafts narratives that resonate across all media channels.
Our Approach:
Our focus is on outcomes. Our media team delivers stories in volume and with substance in outlets that matter. Fully integrated with our account teams, the media department weaves together traditional and social media.
Our Success:
We understand the health decisions consumers make and create programs against that.
Better4You Advisory Board
The Better4You Advisory Board of ten leading national food, nutrition and health authorities advises clients on a range of communications issues.
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Tanya Zuckerbrot MS, RD,
Director of Nutrition
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Ruth Carey, RD
Private Practice Nutrition Consultant
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Alison Rhodes
The Safety Mom
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Keri Glassman, MS, RD, CDN
The author of "The O2 Diet"
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Sandra Woodruff, MS, RD, LD/N
Author of "Best-Kept Secrets of Healthy Cooking"
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Amy Hendel
Lifestyle Expert and Voice of America Talk Show Host
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Bryan Vartabedian, MD
Professor of Pediatrics, Baylor College of Medicine
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Charles Stuart Platkin, PhD, MPH
Nutrition Advocate, Author and Syndicated Nutrition Columnist
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Michael George
Fitness Expert and Author of "Body Express Makeover"
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Howard Shapiro, MD
Weight Management Expert, Author of "Body Express Makeover"
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Toni G. Cesta, PhD, RN, FAAN
Hospital Care Delivery Expert, Author
Our Better4You offering counsels food, nutrition and consumer health brands on how to effectively communicate wellness and health benefits to consumers.
To fully understand the attitudes of the Better4You consumer, we also conduct proprietary research on a quarterly basis that helps shape our thinking and communication.
