Yeah, We’re Off-Beat…
We’re like the zany best friend in a romantic comedy: refreshingly delightful, totally charming and always around to give spot-on advice. We see being different as a good thing. In fact, we work really hard at making sure we’re not your run-of-the-mill public relations agency.
Creativity isn’t something that just happens.
We’ve focused on our entire organization – from our physical environment to the way we brainstorm to the types of people we invite to join our team – to ensure that everything is always working towards the common goal of increasing our brain activity and delivering the absolute best work.
Ok, but what does that really mean? Click to find out about some of our initiatives:
What’s spurring our creativity today:
Word. Daily. (june 18, 2013)
IRL Bridges: In 2002, Euro banknotes were redone and illustrated with fictional bridges. Ten years later, Dutch Designer Robin Stam has decided to design and build these banknote bridges ...
What is the difference between creativity and creative science? Insight.
Insight Begins With Research
Research drives the collective creativity of the agency and helps provide the strategic direction for sound thinking and program recommendations.
Through Redshift,
M Booth’s research arm, we offer clients access to world-class research capabilities including qualitative audits, attitudinal surveys and focus groups, and influencer identification, coupled with strong analysis and measurement.
Insight informs engagement
Using a variety of research tools, we are able to test and meticulously hone messaging, explore and understand consumer attitudes and behavior, identify decision tipping points and track program success.
Our FirstWord Digital (FWD) team is at the forefront of social media.
From developing a conversation strategy to creating the content and digital assets to encourage that conversation, FWD creates measurable programs that engage.
Our media team crafts narratives that resonate across all media channels.
Our Approach:
Our focus is on outcomes. Our media team delivers stories in volume and with substance in outlets that matter. Fully integrated with our account teams, the media department weaves together traditional and social media.
Our Success:
We understand the health decisions consumers make and create programs against that.
Better4You Advisory Board
The Better4You Advisory Board of ten leading national food, nutrition and health authorities advises clients on a range of communications issues.
Ruth Carey, RD
Private Practice Nutrition Consultant
Alison Rhodes
The Safety Mom
Keri Glassman, MS, RD, CDN
The author of “The O2 Diet”
Sandra Woodruff, MS, RD, LD/N
Author of “Best-Kept Secrets of Healthy Cooking
Amy Hendel
Lifestyle Expert and Voice of America Talk Show Host
Michael George
Fitness Expert and Author of “Body Express Makeover”
Our Better4You offering counsels food, nutrition and consumer health brands on how to effectively communicate wellness and health benefits to consumers.
To fully understand the attitudes of the Better4You consumer, we also conduct proprietary research on a quarterly basis that helps shape our thinking and communication.
