CPG marketing starts with the consumer. And the consumer doesn’t want to hear from CPG brands; they want to hear from other consumers. That’s why influencers are the new media and at the core of telling a brand story. The right influencers tell authentic stories that pull other consumers into the narrative.
M Booth has doubled down on our influencer work to unlock this potential for many of our legacy and startup CPG clients. Our rich experience in influencer marketing includes integrated programs around brand equity, product launches, reboots, and social cause. Open any fridge or cabinet and you’ll find a brand that M Booth has helped build.