Reaching Potential Renters through Thought Leadership Programming
How can we convince media that an Internet listing site for rental properties has a story to tell in a home ownership-driven media market?
M Booth created a media category for Rent.com by tapping into macroeconomic trends and highlighting the site’s proprietary data through creative PR programming. By creating a consumer-facing expert, Rent.com President Peggy Abkemeier, and redirecting the media conversation by cultivating timely and unexpected stories, M Booth dramatically changed real estate reporting by creating a niche media category around renting. Naturally, Rent.com was positioned at the forefront of this emerging trend.
"Rent.com worked with M Booth to create an entirely new category of media coverage for Internet Listing Sites. The brand now owns 88 percent of all coverage in this niche."